Pest Factor (Political)

"First Lady Proposes to Ban Fast foods to ban junk food marketing schools"

http://www.nbcnews.com/health/kids-health/first-lady-proposes-ban-junk-food-marketing-schools-n38201

Michelle Obama has recently spoken out ban companies who are marketing fast foods to students in public schools, including sugary drinks and unhealthy snacks, one of which being ice cream. She has proposed the program of "Let's Move" which obstruct childhood obesity. The restriction and new policy of companies not being able to market and sell to students their unhealthy food products poses a threat to Cold Stones. Since students are not able to buy and consume products of Cold Stones during school, which is most of the day, Cold Stones might lose sales and profit from this, essentially potentially declining gradually in market share.