"Americans Split Over Government Role on Obesity"
http://www.usatoday.com/story/news/nation/2013/01/04/poll-government-role-fat/1808975/
Studies from a poll demonstrates the high amount of Americans who believe the nation's fat epidemic is caused by the great amount of unhealthy fast foods presented in the country. They believe that the government should hold back and not implicate additional "fat taxes" into fast foods. This perception by American citizens poses a threat to Cold Stones Creamery, as the FDA (Food and Drug Administration) potentially could begin implicating restrictions and developing new policies on ice cream and other unhealthy foods to restrict Americans from obesity. Not only will the possible polices cause a decrease in Cold Stones' sales, but a decline in market share.
No comments:
Post a Comment