"Global economic factors driving up ice cream prices"
http://www.boston.com/business/articles/2011/06/19/global_economic_factors_driving_up_ice_cream_prices/
Fast growing rises in ice cream prices are definitely connected to the world economy, however is it connected to the customer paying the price? The process of how an ice cream scoop develops from raw materials to a finished product is simply a combination of milk, butter and sugar, though the cost of an ice cream is not as simple as that. Other commodities and ingredients used within the making of ice cream have had their prices soared due to the rising demand, weather and other issues. Therefore, this increase in pricing of ice cream brings opportunities for Cold Stones Creamery. Not only do Cold Stones have the advantage of high demand in ice cream, but this might also lead them to cover and gain a great percentage of market share. The economic surroundings of selling ice cream has been positive recently, hence Cold Stones can take that forces and pushing food prices to market to consumers and satisfy their needs and wants. At this point, many other ice cream companies are also benefitting from the high demand, which might pose threats to Cold Stones; such as competition. However, this can be turned around if Cold Stones can differentiate itself from its competitors by offering a unique selling point that might bolster sales and grasp customers.
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