Pest Factor Analysis (Technological)

"Ben and Jerry's Nails it with New Core Ice Cream Flavors

http://www.huffingtonpost.com/2014/02/25/ben-jerrys-core-ice-cream_n_4854680.html


Ben and Jerry has recently come up with a new, witty ice cream feature within their range of products, which are four new flavours of "Ben & Jerry's Cores". This features a core centre of either fudge, caramel or raspberry jam running down the middle of the ice cream pint. Ben & Jerry's Cores allow the consumers to get two flavours in one pint, along with a filling centre in the entire container, top to bottom. This new combination of flavours in one pint developed from Ben & Jerry's gives Cold Stones a few threats. One of which is the competition between them. Since Ben & Jerry's and Cold Stones Creamery are close competitors, the new feature of their ice cream might allow customers to shift from one brand to another. The idea not only gives Ben & Jerry's a competitive advantage, but a unique selling point that Cold Stones Creamery does not have. This threat might impact Cold Stones' brand image and sales if they lose customer loyalty through this.

Spiegel, Alison. "Ben & Jerry's Nails It With New Core Ice Cream Flavors." The Huffington Post. TheHuffingtonPost.com, 25 Feb. 2014. Web. 06 Mar. 2014. <http://www.huffingtonpost.com/2014/02/25/ben-jerrys-core-ice-cream_n_4854680.html>.