"Ice Cream Sandwiches Take NYC by storm"
http://www.myfoxny.com/story/22798817/ice-cream-sandwiches-take-nyc-by-storm
While Cold Stones is developing new flavours and plans for their ice cream, companies in New York have already forgotten the traditional ice cream cone, but instead have upgraded to ice cream sandwiches. The 55 types of sandwiches available include "the class", chocolate chip walnut cookies, peanut butter cookie, nearly anything you can think of. This high demand of ice cream sandwiches poses an opportunity as well as a threat to Cold Stones Creamery. The opportunity would be that since this is mostly based on New York, the high demand can spark Cold Stones to bring and develop this idea in smaller towns within America and international franchises around the world. This demand for ice cream sandwiches can not only inspire Cold Stones to come out with a new product, but may even allow them to develop a unique selling point or competitive advantage in smaller towns which might not have high quality sandwiches available. However, a threat that can be posed to Cold Stones is the mere fact that they might have to face competition with these Ice Cream Sandwich companies that are currently with lots of hype and acceptance from customers. Not only have they reached out all the way to Paris, they have hit special features like Macron ice cream sandwiches which are in huge demand, as well as toppings customers can add to their sandwiches. These innovative ice cream sandwiches are a growing trend, which will hinder Cold Stones' progress as a traditional ice cream brand that sells classic, conventional treats. Not only will this potentially deteriorate Cold Stones' brand image, but also their market share if their sales decline due to competition with other companies.
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