"Kids Tasting Ice Cream For the First Time Are Completely Delicious (VIDEO)"
http://www.huffingtonpost.com/2012/09/26/kids-tasting-ice-cream-for-first-time_n_1915939.html
Some of us are lucky enough to have tasted ice cream, however there are some children who have never experienced this cold, sweet treat. This article, talks about the joys of eating ice cream for the very first time, reliving through a the most delicious childhood moments. Evidently, there is a wide range of demographics that accept and enjoy ice cream, however, the fact that most kids enjoy this treat means there are opportunities hindered within this for Cold Stones Creamery. If children enjoy ice cream, Cold Stones can seize the opportunity to market to children, whether it'd be colourful posters or unique flavours, they can grasp onto these young consumers. However, one of the potential threats this might have for Cold Stones, is that the parents of young children would not want their kids to be associated with unhealthy treats, like ice cream. Therefore, Cold Stones will need to develop a marketing scheme or strategy that will satisfy health-concious parents as well as children.
Mustich, Emma. "Kids Tasting Ice Cream For The First Time Are Completely Delicious (VIDEO)." The Huffington Post. TheHuffingtonPost.com, 26 Sept. 2012. Web. 06 Mar. 2014. <http://www.huffingtonpost.com/2012/09/26/kids-tasting-ice-cream-for-first-time_n_1915939.html>.
No comments:
Post a Comment