Introduction

About Me

Hi, I'm Janiqueka currently studying in Hong Kong IB Business. This blog serves the purpose of learning and understanding the structured business of Cold Stones Creamery. This will include research, news, finance, marketing strategies and more. Through this business blog, I hope to gradually learn and communicate the strategies and concepts of business within our society, while linking the advantages, disadvantages and impacts of the different factors that build a business. Not only will this help motivate me to be aware of my surroundings business wise, it will also benefit me with future business encounters.

History

Cold Stones Creamery is an American-based ice cream brand from Scottsdale, Arizona. Co-founded in 1988 by Susan and Donald Suththerland, the ice cream parlor chain uses made on location premium ice cream mixed with customers' customized topics. Due to the sucess of Cold stone, they have also extended its menu choices to other ice cream related products, being cakes, pies, smoothies, milkshakes, cookie sandwhiches, and coffee.

Why I Chose "Cold Stones Creamery"

​I chose Cold Stones Creamery to research for my blog since I believe that ice cream, and the other related products Cold Stones offer has a huge demand from customers. I am greatly interested by the business marketing strategies Cold Stones uses, and the competitors they have. Being the sixth bestselling brand of ice cream in the US, they operate stores internationally, which allows me to acquire their international shops and finance as well. Personally, I am intrigued with the marketing concepts of Cold Stones, as they are one of the few popular branded ice cream parlor that offers customization "mix-ins". Therefore, I am inspired to research this successful business of Cold Stones.